Building brands.
Backing founders.
Growing communities.
Entrepreneur, brand strategist and investor exploring the intersection of business, technology and culture.
Across the stack
Brand Strategy
Positioning, identity and narrative for startups, scale-ups and established companies.
Venture Building
Founding and operating businesses — from concept through growth and operational execution.
Community Growth
Building ecosystems, programs and networks that create lasting value for members.
Advisory & Investment
Backing founders with strategic guidance, operational support and capital.
Teaching & Mentoring
Lecturing at business schools and coaching startups through acceleration programs.
Speaking & Events
Talks, panels and workshops on brand strategy, digital marketing and entrepreneurship.
Stories worth telling
Chapters, not a CV
Executive Board Member
Volz
Strategic advisory and board-level contribution to Volz, guiding business direction and growth.
Founder & Managing Director
Zone — Agence Digitale
Leading a digital and creative agency that helps major brands build and execute winning strategies. Overseeing brand strategy, digital campaigns and community engagement for key accounts.
Member, Board of Directors
GAAN Algeria
Contributing to the governance of Algeria's largest digital industry association, representing 1,500+ members and shaping the country's digital transformation agenda.
Brand Marketing Coach
IncubMe
Mentoring high-potential startups across Africa and the Middle East through the 'Africa by IncubMe × MEA' acceleration program, developing brand strategies for growth.
Lecturer
INSAG Business School
Delivering Social Media and Brand Marketing masterclasses to MBA students, in partnership with the French Business School EFAP.
Managing Partner
Dash
Co-founded a data analytics consultancy providing Fortune 500 clients with cost-optimized Power BI and analytics solutions. Built the framework for sourcing and delivering specialized talent.
Instructor & Coach
Kampus22
Trained and coached hundreds of Digital Marketing executives, contributing to the emergence of a new generation of digitally fluent professionals.
Marketing Communications Officer
Digital African Summit
Led marketing and communications for the 10th edition of Algeria 2.0 — now the Digital African Summit — connecting tech players across 40+ African countries.
Lead Project Manager
3awen
Led operations at a non-profit providing support to families during COVID-19, building a data-driven matching framework connecting families with local donors.
General Manager
BS Progress PLUS
First entrepreneurial venture — co-founded a consulting firm and led a board of mature partners. A formative experience in leadership and business building.
Content Manager
MEGANOVUS
First agency experience — managed content, community and digital strategy for diverse clients. Produced written content, managed social media and improved SEO performance.
Head of Customer Service
Jumia Group
Led the Customer Service department at Jumia's food venture, managing team operations, building processes and improving the end-to-end customer experience.
Years building brands & companies
Brand projects delivered
GAAN community members
Professionals trained
Sharing what I know
Lecturer — Social Media & Brand Marketing
INSAG Business School
Delivering MBA-level masterclasses in partnership with EFAP, shaping the next generation of digital marketing leaders.
Instructor — Digital Marketing
Kampus22
Trained hundreds of professionals in Digital Marketing, Social Media Marketing and Brand Marketing through coaching programs and workshops.
Brand Marketing Coach
IncubMe × MEA
Mentoring high-potential startups from Africa and the Middle East, helping them develop effective brand strategies for growth.
“The best brands aren't built by agencies. They're built by people who understand that strategy, culture and execution are the same thing.”
— Anis Ababsia
Latest ideas
Talks & events
Want to work
together?
I'm always open to conversations about brand strategy, partnerships and new ventures.