Field Notes

Ideas & thinking

Thoughts on brand strategy, entrepreneurship, marketing, startups and the ecosystem. Expanded from LinkedIn posts into permanent, searchable articles.

Brand8 min read

Why Brand Strategy Is Business Strategy

The separation between brand and business strategy is artificial. The best brands are business decisions, not marketing afterthoughts.

Jan 15, 2025→
Entrepreneurship6 min read

Building in Public: Lessons from the Algerian Ecosystem

What I've learned about transparency, community and growth in one of Africa's most underrated startup ecosystems.

Jan 8, 2025→
Brand5 min read

The Founder Brand: Why Founders Should Invest in Their Voice

Your personal brand isn't vanity — it's a distribution channel, a recruiting tool and a trust accelerator.

Dec 20, 2024→